Built for brands chasing market leadership.

Fractional CMO support shaped by years inside leading ecommerce brands. We work out where growth will really come from, build the plan with your leadership team, then help deliver it.

CMO-level
Strategic access
Weekly
Strategy calls
Full-funnel
Attribution
The partnership

Strategy you can act on.

For businesses that have outgrown "more campaigns" and need a senior counterpart. The plan comes from what has worked at leading ecommerce brands, and we stay on to deliver it with your team.

  • Working sessions with your leadership team
  • A prioritised plan for what comes next
  • Hands-on delivery alongside your team
Pricing Tailored to your business
Start the conversation
What's included

Senior strategy, delivered.

Experience from leading ecommerce brands including LeMieux, Naked Nutrition and Sweet Bee Organics, turned into a plan for your business and the delivery to make it happen.

CMO-level strategic access

A senior partner in the room for the decisions that matter: positioning, pricing, retention and growth planning.

Leadership working sessions

Structured sessions with founders and senior team to pressure-test the plan, the numbers and the priorities.

A prioritised growth roadmap

What to do next, in what order and why, including where CRO testing fits, so improvements compound instead of scattering.

Meta ads creative consultancy

Creative direction and feedback on paid social, so acquisition and retention finally tell the same story.

Full-funnel reporting & attribution modelling

One view of the funnel, so you can see what's genuinely driving revenue rather than what claims credit for it.

Delivery and regular reviews

We help deliver the roadmap with your team, with regular calls to keep it moving and a quarterly step back to reset priorities.

Who it's for

You'll get the most from this if…

01

You've outgrown "more campaigns"

The basics are running. What's missing is strategic direction and a proper roadmap.

02

You need senior counsel

You want someone to challenge the plan, not just execute whatever lands in the brief.

03

Your reporting doesn't add up

Channels claim overlapping credit and you can't see what's genuinely driving growth.

04

You're playing to win the category

Market leadership is the goal, and you want a partner invested in getting there.

Client results

What partnership looks like.

Naked Nutrition

A marketing / lifecycle agency that truly understands the brand

Next Step brought more than execution — they actively contributed ideas, identified issues, and showed a clear understanding of our brand and customer. They didn't just follow briefs but thought critically about what would actually move the needle. Many agencies say they'll be an extension of your team — Next Step actually delivered.

JC
James Clark
CMO · Naked Nutrition Inc.
Olive and Frank

An invaluable asset in growing my brand

I've been working with Cam for over 18 months and he has been an invaluable asset in growing my brand. His passion, dedication, and expertise are evident in everything he does. Although he is an external freelancer, he truly feels like a core part of the team. His strategic approach to CRM marketing has made a significant impact.

CT
Chloe Torpey
Founder & CEO · Olive and Frank
Get in touch

Let's talk about where you're going.

Tell us about your brand and your ambition. We'll come back to you within 24 hours to arrange an initial call.